From a traditional bedding brand, Everpia announces its orientation to become a lifestyle space creator, marked by the launch of an experiential space in Ho Chi Minh City

Everon Flagship Space địa chỉ tại 17 Song Hành, TPHCM

September 5, Everpia JSC (HOSE: EVE), owner of the Everon bedding brand, inaugurated its first Everon Flagship Space in Ho Chi Minh City. This move is seen as a milestone, signaling the company’s expansion from producing bedding products to developing experiential lifestyle spaces.

According to company representatives, this is not simply a product showroom, but a model designed to let customers directly experience products in combination with bedroom layouts, thereby gaining a more complete sense of comfort and lifestyle

Mr. Lee Bang Hyun, Everpia’s representative, speaking at the event

Everpia currently operates three manufacturing plants nationwide. Since its launch in 1999, the Everon brand has built a network of more than 500 stores. In 2025, the company unveiled a new brand identity, underscoring its ambition to expand beyond traditional bedding into the broader field of “lifestyle space creation.”

In the context of Vietnam’s home textile market reaching USD 2.88 billion in 2024 and projected to grow to USD 4 billion by 2029 (according to Mordor Intelligence), the mattress and related product segments are considered to have substantial growth potential.

Everpia representatives also shared that the company will continue its partnership with Austria’s Lenzing Group to integrate Tencel bio-based fibers into its products. These fibers, derived from natural sources, are promoted for their moisture management, antibacterial properties, and durability.

With the lauching in Ho Chi Minh City, Everpia emphasizes its strategy of engaging customers through a holistic experiential approach, rather than merely providing standalone products..

Customers experiencing products at Everon Flagship Space

Source: Vietstock